Food and Beverage in Store Delivery

What path do the components in your food and beverage products travel before ending up on the store shelf? Do you know exactly where every pallet of tomatoes, every sack of flour, and every can of beer or soda came from and where it is now? Could you trace the exact path of a product in the event of a recall?

A proprietary system helps design the most efficient routes with a route algorithm. Dedicated staff constantly redesign this QSR’s routes for absolute optimization. Imagine if each shipping line or container operator followed their own specifications without adhering to the ISO Standards set for the industry. A unified shipping approach would have been impossible.

Joe Carlier, senior vice president of Global Sales

The changing supply chain and higher customer expectations will require that you know every detail about where your inventory has been, is going, and when and how it will arrive. With it, you’ll have a more comprehensive understanding for better decision-making around order fulfillment and operations management, as well as transparency throughout the recall process.

Many of today’s best-known food and beverage brands trust HighJump for supply chain management and visibility because we offer unparalleled advanced inventory management capabilities and real-time visibility to critical information. From the supplier to the store shelf and all locations in-between, this level of material and inventory control allows our customers to focus energies on expanding their businesses and building new effiencies into their processes.


  1. The second thing is to create an industry blueprint for container shipping – if we don’t define these events the same way, we are just confusing customers, but our hope is that our work will allow carriers to eliminate a lot of differences as they progressively adopt the new standards.

    1. Today’s consumers don’t just want to buy red wine, they want to choose the particular grape, region, and even pairing suggestion. Some websites allow you to easily segment consumers based on flavor profiles, pairings, preparation, occasion, and other preferences.

  2. Oh, you know, that The Digital Container Shipping Association (DCSA), representing the majority of the box carrying industry through members such as Maersk, CMA-CGM, Hapag-Lloyd, MSC and ONE, has released its first Container Shipping Industry Blueprint, dubbed ‘IBP 1.0’. The document contains recommended standards for the processes used in container shipping, mapping a variety of widely applied container shipping workflows – from Carrier Booking to Container Return – to create a common process blueprint that can be applied across the industry.

    1. Today’s largest grocery retailers are now rapidly adopting alternative fulfillment methods that solve the problems associated with food and beverage e-commerce. On the delivery side, many are partnering with services such as Instacart and Shipt to offer same-day and sometimes one- or two-hour delivery.

    2. As a first step, brands should compile a list of relevant broad and specific keywords they want their products to rank for when customers search on these websites. Components like titles, bullet points, descriptions and any enhanced content should all be optimized to help a CPG get maximum search visibility.

  3. Richard Bloom says:

    If you are a shipping line today, there unfortunately isn’t a lot of industry-specific software out there. For example, if you want to replace your pricing engine, you probably have a couple of choices, either you adopt someone else’s – I tried that when I worked at Maersk Line and it was very difficult – or you can build it yourself.

    1. Kristoph Rocket says:

      While home delivery is still America’s preferred fulfillment option, Millennials, who are an indicator of future trends, overwhelmingly prefer click and collect because they can bypass shipping costs and expedite their shopping. This represents a huge online growth opportunity for the food and beverage category, which currently has the lowest click-and-collect purchase rate at 7.8%.

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